Incentives to export for Australian export market ventures

This study examines the impact that various incentives to export have on the export marketing performance of Australian export market ventures. The incentives to export used in this study were adapted from Sullivan and Bauerschmidt (1990). The unit of analysis was Australian export market ventures engaged in exporting to foreign markets. Data were gathered via a self-administered mail survey directed to the Managing Director of 694 Australian export market ventures identified by a government department as being involved in exporting. The findings indicate that the only export incentive that was a significant antecedent of export marketing performance was the chance to diversify into new markets.